Continental

CLOSING DATES

 

MECHANICAL SPECIFICATIONS

Trim Size: 8" x 10 1/2"
Critical image/copy must be within 1/4" of trim.

DIGITAL SUBMISSION GUIDELINES:

Continental is printed using a CTP (Computer-To-Plate) workflow.  Therefore, we ask that you submit your ads in digital format.

Preferred Software: 
InDesign CS document (include all images and font), PDF or PDF/X 1-a   (using the "PressOptimized" job option in Acrobat Distiller 4.0+). We can only accept PDF files created using Acrobat Distiller. Use of Acrobat Distiller is required to ensure that all fonts are embedded properly and images remain CMYK (and / or grayscale) without conversion to RGB.

Hard Copy Proofs:  A hard copy proof matching your supplied files is required to check against the final output before going to print. If no proof is supplied, the Pohly Company will not be responsible for type re-flow or other issues that could happen during the file transfer process on native file applications.  Color critical ads require a contract color proof meeting SWOP standards, in order to achieve desired color reproduction on press.

Color:  All four-color ads should be designed using the  CMYK process.  Spot colors should be designed as CMYK match colors not solid color ink.

Graphics:  Save all images in TIFF or EPS formats in CMYK or grayscale colorspaces.  All scanned images should be at 300 dpi and placed at 100%. Be sure to include all fonts and images contained in your files (including fonts embedded in EPS files). 

FTP Instructions:  Using an FTP application (like Fetch)
Host: mail.pohlyco.com
User: ftpco
Password: friendly1
This will give you access to the Continental folder.  Include issue date, advertiser name and contact information.  A hard copy proof must be provided within 24 hours.


SEND AD MATERIALS TO:

For electronic submission of material please feel free to contact production at 617.451.1700