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Destination/Destino Marriott
is the official in-room hotel book for the prestigious Marriott hotels
and resorts throughout the Caribbean and Latin America. Prominently
found in 14,900 rooms and suites by approximately 1.8 million annual
guests, the publication caters to upscale visitors with highly
disposable incomes. It offers the perfect opportunity for selective
advertisers to target this distinguished clientele.
Destination/Destino is written bilingually
(trilingual in Brazil) and is distributed year-round in Marriott, J.W.
Marriott, Renaissance and Courtyard Marriott properties throughout
Argentina, Aruba, Brazil, Chile, Costa Rica, Curaçao, Dominican
Republic, El Salvador, Ecuador, Grand Cayman, Guatemala, Honduras,
Mexico, Panama, Peru, Puerto Rico, St. Kitts, St. Thomas, Suriname,
Trinidad and Venezuela. The median guest is a 40-year-old male with
children under 18, college-graduate, with a household income exceeding
$150,000.
Visitors reach for this soft-covered publication for
tips on shopping, dining, nightlife and sightseeing at each destination,
as well as general interest stories and features. Guests are encouraged
to read and take Destination/Destino Marriott with them.
It’s also used as a promotional item for the hospitality industry in
exhibitions and fairs worldwide. Advertising is limited to half- and
full-pages and may be purchased by region. Publication date is end of
February. |
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THE AUDIENCE / READER PROFILE
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Average household income |
$
150,000+ |
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Average age |
40 |
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Male |
74% |
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Female |
26% |
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College degree or above |
70% |
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Resort guests with children under 18 |
40% |
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Hotel guests with children under 18 |
20% |
CLOSING DATES
SALES: August 29, 2008
COPY: September 15, 2008
PUBLICATION: February 2009
MECHANICAL SPECIFICATIONS
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| Ad Size |
Width
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Height |
|
Full Page (trim) |
8 3/8" |
10
7/8" |
| Full Page
(bleed) |
8
5/8" |
11
1/8" |
| Half Page
Vertical |
3
1/2" |
9
7/8" |
| Half Page
Horizontal |
7
1/4" |
4
3/4" |
AD MATERIAL REQUIREMENTS
1. Electronic files are to be sent in Macintosh format only. Programs
accepted include QuarkXpress, Adobe Photoshop, Adobe Illustrator and
Freehand. Include all PostScript and screen fonts. Include all
images in EPS, JPEG or TIFF formats in high resolution (at least 300
pixels/inch at 100% size).
2. All photos must be scanned at least 300 pixels/inch and save in CMYK
mode in TIFF format.
3. A color proof must accompany the ad for all formats.*
4. Live material not intended to bleed must be kept at least 3/8" from
all sides to allow for trim.
5. Double-page spreads: Perfect alignment of type or design across
gutter of two facing pages is not guaranteed. Live matter in
facing page subject cannot be closer than 1/8" to the gutter.
* All advertisers must submit a high-end digital contract-level proof
such as Kodak Approvals (preferred). Imation Commercial Matchprint or a
similar analog proof with their ad materials, regardless of delivery
mode. Please note that all proofs must be made according to SWOP
standards. Proofs that do not meet these criteria cannot be used for
color match.
SEND AD MATERIALS TO:
Melinda Pinilla
HCP / Aboard Publishing
One Herald Plaza
Miami, FL 33132-1693
Phone: 305-376-2537
Fax: 305-995-8108
E-mail: mpinilla@hcpaboard.com
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