|
|
SkyWritings
is the official
inflight magazine of Air Jamaica, the largest airline based in
the Caribbean with the most direct flights into Jamaica than any
other carrier. World Travel Awards voted Air Jamaica the “Best
airline to the Caribbean” for ten consecutive years and the
Caribbean’s leading business class airline in 2005. The airline
has also been awarded the American Academy of Hospitality
Sciences Five Star Diamond Award - an honor only five other
airlines in the world can claim. With Air Jamaica Vacations and
a partnership with Delta Air Lines, Air Jamaica comprises the
most complete travel organization in the Caribbean.
Celebrating over 35 years in publication,
SkyWritings
is the quintessential magazine on Caribbean life produced in
Jamaica by Jamaicans. The magazine is found exclusively in the
seat pockets of all Air Jamaica and Air Jamaica Express
flights.
The airlines serve the Jamaican cities of Kingston,
Montego Bay and Ocho Rios; Other Caribbean islands of the
Bahamas, Barbados, Bonaire, Cuba, Curaçao, Grand Cayman and
Grenada; U.S. cities of Atlanta, Baltimore/Washington, Chicago,
Fort Lauderdale/Hollywood, Los Angeles, Miami, New York (JFK),
Newark, Orlando and Philadelphia; And internationally to Toronto
and London.
There are 30,000 complimentary copies printed six-times
a year reaching nearly 2.2 million annual passengers who spend
an average of 3 hours flying to their destination. Additionally,
Air Jamaica utilizes the publication for V.I.P. distribution,
public relations and travel industry promotion. The magazine is
also mailed to subscribers. The articles and photography in
SkyWritings
have been critically acclaimed around the world. It’s Jamaica`s
best magazine and reaches local, regional and international
markets and its readers have one of the highest levels of
discretionary spending in the region of which 62% are from
the U.S., 22% from Jamaica, 10% from the U.K. and 6% from the
Eastern Caribbean and other regions.
Nearly half a million
SkyWritings
readers fly between South Florida (Miami/Ft.
Lauderdale) and Jamaica – the majority of whom are Jamaican
businessmen and traders as well as families with twin
residences. New York is Air Jamaica`s second most important
gateway accounting for 270,000 passengers including Jamaican
residents.
With your advertisement, we will give you a
complimentary editorial on our Reader Service page. We
offer magazine display ads and online banners. See our site at
www.skywritingsmagazine.com.
|
|
SkyWritings
2008 EDITORIAL
CALENDAR
| |
|
| |
|
|
JANUARY/FEBRUARY |
The
Allure of the Islands - Our Guide to Caribbean Luxury
|
| |
Your
Business Guide to the Year Ahead |
| |
Tropical
Treasures for every Shopper |
|
Advertising
Section: |
The Skywritings Guide
to Wellness |
|
Pull Out: |
A Shopper's Paradise -
An Annual Duty Free Guide |
|
Destination
focus: |
Jamaica (Montego Bay),
Barbados, Baltimore/Washington DC |
| |
|
|
MARCH/APRIL |
The Caribbean at its
Best |
| |
Get Ready for Spring
Break/Carnival/Cricket |
| |
Planning your Island
Honeymoon/Wedding |
|
Advertising
Section: |
Curacao |
|
Destination
focus: |
Jamaica (Kingston), St.
Lucia, Chicago/Los Angeles |
| |
|
|
MAY/JUNE |
Hot Summer Style:
Our Swimsuit Issue |
| |
Planning Ahead Family
Vacations |
| |
Caribbean Fashion and
Beauty |
|
Advertising
Section: |
Miami & South Florida |
|
Destination
focus: |
Jamaica's South Coast,
Curacao, Bonaire, Florida |
| |
|
|
JULY/AUGUST |
Listen Up: Our Music
Issue |
| |
Summer Fun for Kids |
| |
Owning Paradise: Our
Guide to Real Estate |
|
Destination
focus: |
Jamaica (Ocho Rios),
Cuba, Cayman, Toronto |
| |
|
|
SEPTEMBER/OCTOBER |
Taste the Caribbean:
Our Food Issue |
| |
Discovering Caribbean
Arts & Culture |
| |
Creating your Perfect
Home in the Sun |
|
Destination
focus: |
Jamaica (Port Antonio),
Bahamas, Philadelphia, Atlanta |
| |
|
|
NOVEMBER/DECEMBER |
People, Places &
Traditions we Love: Our Celebrations Issue |
| |
Our Holiday Gift Guide |
| |
Education, here and
abroad |
|
Destination
focus: |
Jamaica (Negril),
Grenada, New York |
| |
|
|
AIR
JAMAICA AT A GLANCE
Over 400 flights weekly to 32 gateways in North America, UK and the Caribbean.
| DESTINATION |
FREQUENCY
/ WEEK |
| |
|
| North America |
|
| Atlanta |
7 |
| Baltimore/Washington |
7 |
| Chicago |
7 |
| Fort Lauderdale |
7-28 |
| Los Angeles |
7-11 |
| Miami |
14 |
| Newark |
7 |
| New York |
14-21 |
| Orlando |
3 |
| Philadelphia |
7 |
| Toronto |
7 |
| |
|
| Europe |
|
| London |
7 |
| |
|
| Caribbean |
|
| Barbados |
3 |
|
Bahamas |
28 |
| Bonaire |
7 |
| Cayman
Islands |
12 |
| Cuba |
3-4 |
|
Curaçao |
4 |
|
Jamaica (Kingston) |
60 |
|
Jamaica (Montego Bay) |
60 |
| St.
Lucia |
3 |
Since June 1997 the
Montego Bay Hub connects passengers from Europe, the Far East,
North and South America with the Caribbean.
Air Jamaica and Delta Airlines introduced a code-sharing
agreement in April 1998 expanding the national airline’s
presence in Hartford, Cincinnati, Memphis and San
Francisco.
| The youngest fleet in the Caribbean: |
| 4 |
Airbus 310 |
| 8 |
Airbus 320 |
| 3 |
Airbus 321 |
| 2 |
Airbus 340 |
|
ADVERTISING RATES & INFORMATION
| SIZE
|
1
x |
3
x |
6 x |
| Full Page |
$ 5,320 |
$ 5,054 |
$ 4,800 |
| 2/3 Page |
$ 4,420 |
$ 4,199 |
$ 3,990 |
| 1/2 Page
Horizontal |
$ 3,580 |
$ 3,400 |
$ 3,230 |
| 1/2 Page
Vertical |
$ 3,580 |
$ 3,400 |
$ 3,230 |
| 1/3 Page
Strip |
$ 3,130 |
$ 2,975 |
$ 2,825 |
| 1/3 Page
Square |
$ 3,130 |
$ 2,975 |
$ 2,825 |
| 1/4 Page |
$ 2,490 |
$ 2,365 |
$ 2,250 |
| 1/6
Page |
$ 2,070 |
$ 1,966 |
$ 1,870 |
| Double Page Spread |
$ 8,650 |
$ 8,218 |
$ 7,785 |
| COVERS |
| |
| Inside Front
Cover |
$ 6,550 |
| Inside Back
Cover |
$ 6,160 |
| Outside Back
Cover |
$ 7,820 |
| Perforated
Cards |
$ 4,000 |
| Tip-Ons per
'000 |
$ 200 |
| Late
Charges |
10% on
insertion cost |
| Cancellation
Charges |
50% on
insertion cost |
Special Positions: + 10%
| CLOSING DATES |
|
|
| |
SALES |
COPY |
| Jan-Feb
Issue |
November 16th |
November
23rd |
| Mar-Apr
Issue |
January 23rd |
January 26th |
| May-Jun
Issue |
March 14th |
March 26th |
| Jul-Aug
Issue |
May 16th |
May 23rd |
| Sep-Oct
Issue |
July 18th |
July 25th |
| Nov-Dec
Issue |
September
19th |
September
26th |
|
MECHANICAL SPECIFICATIONS |
| |
| Ad Size |
Width |
Height |
| Inside Front
Cover |
8 5/8" |
11 1/8" |
| Inside Back
Cover |
8 5/8" |
11 1/8" |
| Outside Back
Cover |
8 5/8" |
11 1/8" |
| Full Page
(non bleed) |
7 5/8" |
10 1/8" |
| Full Page
(bleed) |
8 5/8" |
11 1/8" |
| 2/3 Page |
4
7/8" |
10 1/8" |
| 1/2 Page
Horizontal |
7 5/8" |
4 7/8" |
| 1/2 Page
Vertical |
3
5/8" |
10 1/8" |
| 1/3 Page
Vertical (strip) |
2 3/8" |
10 1/8" |
| 1/3 Page
Square |
4 7/8" |
4 7/8" |
| 1/4 Page |
3 5/8" |
4 7/8" |
| 1/6
Page |
2 3/8" |
4 7/8" |
Artwork Preparation
All material must be supplied in electronic format. No Film! A
proper full-colour proof must accompany artwork to ensure artwork
accuracy. It may be sent via email or placed on a CD media or obtain
information to upload to our FTP site.
SkyWritings
will not be responsible for colour reproduction or loss of data if a
colour proof is not in hand.
Electronic artwork for emailing
A JPEG file at 300dpi resolution or PDF files are best for emailing.
Consult your programmes directory for converting all vector and
pagination files to CMYK files. Remember to use proper compression
ratio for best quality.
Electronic artwork and FTP-SITE upload
CD’s accepted. (PC/Macintosh). Convert all vector and pagination
files to CMYK, TIFF or PDF files. A TIFF at 300dpi resolution or a
PDF at 2400dpi will ensure high resolution. Information on uploading
to our FTP-site can be obtained below.
|
All
players uploading data to this site can log on with the
following information:
Host:
ftp.guangotree.com
User Id:
skywritings@guangotree.com
Password: lovebird
OR FOR PC’s
Server Name: SkyWritings
ftp.server:
ftp.guangotree.com
ftp port 21
User ID:
skywritngs@guangotree.com
Password: lovebird
Account: (IGNORE THIS LINE- Leave BLANK)
Tick
Save Password
Tick Mask Password
FTP UPLOADING
GUIDELINES
You
cannot use your Explorer or Netscape browser programmes to
access our ftp site.
1. Macintosh platform must use either Fetch or Transport.
2. PC platform use an FTP Client programme (A free
download of
FTP Commander visit:
http://www.internet-soft.com/download.htm
When uploading data to our ftp site it is best and advisable to
keep all file sizes to a minimum to maintain integrity of the
work you are sending and speed up the upload time.
Uploading guidelines:
1. Folders containing multiple elements:
a. Do not
upload a folder with multiple elements
b. Use
compression software such as ZIP or Stuffit Deluxe to archive.
c. Self
extracting archives are not necessary.
d. This will
insure the integrity of the folder
e. Reduce
the chance of corruption and overall file size
2. Images:
a. When
sending photographs always use JPEG format.
b. Tiff
images can be archived using ZIP or Stuffit Deluxe
c. A
compression ratio at 7 is suitable
d. Try to
keep the original in an RGB environment.
e. A
photograph is to be used for reproduction must remain at 300dpi.
3.
EPS vector artwork should be compressed to keep corruption and
file size low.
4. PDF high resolution files can send as is.
5. Always email your guangotree.com contact person that
you have placed artwork on the site:
a. Include
all information about the files
b.
Guangotree.com will verify download receipt of files. |
SEND AD MATERIALS TO:
Mark Weinberger
Creative Communications Inc. Ltd.
29 Munroe Road
Kingston 6, Jamaica
West Indies
Email: mweinberger@guangotree.com
|
|
|