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Escala

 

    
     Escala is the award winning, official inflight magazine of Mexico’s largest airline AeroMéxico and its connection carrier Aeromexico Connect, members of the Sky Team. 

     Circulation is 110,000 per monthly bilingual issue reaching 1 million passengers.  Additionally, there is bonus circulation to 5,000 subscribers, ticket offices and Salón Premier lounges.  Appearing monthly, there are articles on travel, sports, international cuisine, fashion, trends, restaurants, gadgets, design and interviews with Mexican CEOs.  Distributed free in the seat pockets of each AeroMéxico and Aeromexico Connect flight, Escala is guaranteed to be there by the first of each month and eighty percent are removed by passengers to read later on or to share with someone else. 

     The airlines serve the North American cities of Albuquerque, Atlanta, Austin, Chicago, Detroit, Fort Lauderdale/Hollywood, Houston, Las Vegas, Los Angeles, Miami, New York, Ontario (California), Orlando, Phoenix, Salt Lake City, San Antonio, San Diego, Seattle and Tucson; Latin American cities of Buenos Aires, Lima, Managua, Medellín, San Pedro Sula, Santiago (Chile) and São Paulo; International cities of Barcelona, Beijing, Madrid, Paris, Rome, Shanghai and Tokyo; and Mexican cities of Acapulco, Aguascalientes, Campeche, Cancún, Chihuahua, Ciudad del Carmen, Ciudad Juarez, Ciudad Obregón, Culiacán, Durango, Guadalajara, Hermosillo, Ixtapa/Zihuatanejo, La Paz, León del Bajío/Guanajuato, Loreto, Los Cabos/Cabo San Lucas/San José del Cabo, Los Mochis, Matamoros, Mazatlán, Mérida, Mexicali, Mexico City, Minatitlán, Monterrey, Morelia, Oaxaca, Piedras Negras, Poza Rica, Puebla, Puerto Peñasco, Puerto Vallarta, Reynosa, San Luis Potosí, Tampico, Tapachula, Tijuana, Torreón/Gómez Palacio, Veracruz and Villahermosa.

     AeroMéxico brings more travelers from Mexico to Miami than any other airline.  The airline offers passengers complimentary ground transportation when they travel to or from two of its largest and most popular destinations.  The median passenger is a Mexican male between 35-44 years old, A/B socio-economic class and traveling on business.  AeroMéxico carries more passengers than any other Mexican airline.  Visit us at www.escala.com.mx.


 

ESCALA 2008 EDITORIAL CALENDAR
MONTH MEXICO DESTINATIONS INTERNATIONAL DESTINATIONS
JANUARY Durango Lima
FEBRUARY Ciudad de Mexico Argentina (Humahuaca)
MARCH Riviera Nayarita Saõ Paulo, Health and Wellness Special
APRIL Aguascalientes Detroit
MAY Izapa (Tapachula) Shanghai
JUNE Puerto Peñasco New York
JULY Monterrey, Rome Olympics Special
AUGUST Bajío, Medellín Smart Solutions Special
SEPTEMBER Campeche Los Angeles
OCTOBER San Luís Potosí or Morelia Japan / Autos Special
NOVEMBER Guadalajara Valencia
DECEMBER Riviera Maya or Mexicali France skiing


 

ADVERTISING RATES & INFORMATION
SIZE  
Hotel Page $ 15,040
Corporate Page $ 17,840
Full Page  $ 18,800
Inside Front Cover and Page 1 $ 24,150
1/2 Page Horizontal $ 12,000
1/3 Page Vertical $  8,500
Back Cover $ 26,600
Inside Back Cover $ 23,000
Double Page Spread $ 36,800
Special / Fixed Positions + 10%

DISCOUNTS:
The following discounts apply, based on the number of insertion contracted in a 12-month period:

One-Three 3%
Four-Six 5%
Seven-Eleven 7%
Twelve or more 15%
Special Position Additional 10%


CLOSING DATES SALES COPY
January November 30th December 7th
February December 28th January 10th
March February 5th February 11th
April March 5th March 10th
May April 4th April 10th
June May 5th May 9th
July June 5th June 10th
August July 4th July 10th
September August 5th August 11th
October September 5th September 10th
November October 6th October 10th
December November 5th November 10th

  

MECHANICAL SPECIFICATIONS
Ad Size Width Height
Full Page Bleed 8.46" 11.14"
Full Page Non-Bleed 8.67" 10.35"
Full Page Trimmed 8.07" 10.75"
1/2 Page Horizontal Bleed 8.46" 5.50"
1/2 Page Horizontal Non-Bleed 7.70" 4.75"
1/2 Page Horizontal Trimmed 8.70" 5.11"
1/3 Page Vertical Bleed 2.95" 11.14"
1/3 Page Vertical Non-Bleed 2.17" 10.35"
1/3 Page Vertical Trimmed 2.56" 10.75"
Double Page Spread Bleed* 17.32" 11.14"
Double Page Spread Non-Bleed 11.16" 10.35"
Double Page Spread Trimmed 16.93" 10.75"
     

*Trim: .4 in at the middle

NOTE: The margin extends 0.19 in beyond the
final measurement on all sides. The text box measures 0.19 in less than the final measurement on all sides, and should include all texts and images in order to avoid unwanted cropping.

MATERIAL:

bullet Document in Macintosh platform (any design program).
bullet Bleed document, with cutting lines (please indicate desired measurement to one side of the document).
bullet Include the screen typography and print, or convert typography into curves.
bullet Images must have a minimum of dpi in CMYK actual size.
bullet The file must be recorded on a CD or DVD, accompanied by a laser printout either in color or black and white.
bullet Black areas must have a 50 percent cyan bed.
bullet Black texts should include overprint.
bullet Very thin line texts must not contain more than two colors in order to avoid misregistered printing.
bullet If the file is pdf, please mark the cutting lines and “EMBED” fonts and images.
bullet Word or Power Point files must be exported as jpg at 300 dpi’s.
bullet If the material delivered does not meet the aforementioned specifications, the production of materials will be charged to the client.
SEND AD MATERIALS TO:

IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410

CONDITIONS OF PAYMENT:

Any cancellations made after the reservation date will be invoiced as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates are subject to change without notice.

 

 

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