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Explore
is the
official publication for TACA, the airline that has connected the
Americas for over 75 years. Reaching 852,000 passengers every month,
Explore speaks to the traveler of today with relevant and
timely articles of general interest and up-to-date content by Harvard
Business Review and the New York Times Syndicate. With over
40 percent of the flights in the region, TACA dominates the skies to
over 100 destinations in the U.S., Canada, the Caribbean, Mexico,
Central and South America.
Explore is the winner of many prestigious
awards, including the Magnum Opus. No other publication offers a more
targeted advertising buy. See us on the web at www.exploretaca.com.
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EDITORIAL CALENDAR 2010
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MONTH |
INTERVIEW |
ARTICLES |
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FEBRUARY |
Robert Pattinson |
Harvard Business Review
Latest in Technology
Cali, Colombia, Ecoresorts of Central America |
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MARCH |
Chayanne |
Porto Alegre Houston out
of this world
Latest in ecofriendly fashion |
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APRIL |
Alessandra Ambrosio |
Best Spas and resorts,
Latest in liquor, Costa Rica surfer's paradise, All about tea |
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MAY |
Miguel Bose |
Harvard Business Review,
Latest in jewelry & watches, Argentina's Wine Country, Leon
Nicaragua |
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JUNE |
TBD |
Latest Developments in
plastic surgery and beauty treatments, Latest in fashion, Miami,
Sao Paulo, Mixology and latest bartending trends |
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JULY |
TBD |
Businessman's jargon,
Latest in ecofriendly products, Bogota, Washington, Latin
America's haute cuisine and its signature chefs |
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AUGUST |
TBD |
Mexico's City Chic Side,
Harvard Business Review, Latest in design, San Francisco,
California, Cachaca, Absynthe and other elixirs |
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SEPTEMBER |
TBD |
Toronto, Harvard Business
Review, Uruguay, Latest in accessories, Ostrich, Buffalo and
other exotic meats |
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OCTOBER |
TBD |
Leading brands &
businesses of the region, Latest in electronical, Caracas by
night, Boquete, Panama |
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NOVEMBER |
TBD |
Harvard Business Review,
Latest in cars, Great inns of Antigua, Guatemala, Medical
advancements and health, Puebla, Mexico |
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DECEMBER |
TBD |
Holiday Shopping and gift
guide, Tech toys & new products, Medellin, Colombia, Christmas
with a Dominican flavor |
ADVERTISING
RATES
Clients: Login to your account or contact MNI for current rates.
Agents: Please Login to your account.
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CLOSING DATES
| ISSUE |
SPACE CLOSE |
MATERIAL DUE |
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January |
November 8th |
November 12th |
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February |
December 8th |
December 12th |
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March |
January 8th |
January 12th |
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April |
February 8th |
February 12th |
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May |
March 8th |
March 12th |
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June |
April 8th |
April 12th |
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July |
May 8th |
May 12th |
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August |
June 8th |
June 12th |
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September |
July 8th |
July 12th |
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October |
August 8th |
August 12th |
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November |
September 8th |
September 12th |
| December |
October 8th |
October 12th |
MECHANICAL SPECIFICATIONS
| Ad Size |
Width
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Height |
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Full Page (trim) |
8 3/8" |
10
7/8" |
| Full Page
(bleed) |
8
5/8" |
11
1/8" |
| One Half
Page Vertical |
3
1/2" |
9
7/8" |
| One Half
Page Horizontal |
7 1/4" |
4
3/4" |
| One Third
Page Vertical |
2
1/4" |
9
7/8" |
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One Third Square |
4
3/4" |
4
3/4" |
DIGITAL
SUBMISSION GUIDELINES:
1. Electronic
files are to be sent in Macintosh format only. Accepted programs include
QuarkXpress 6.5, Adobe Photoshop, Adobe Illustrator & Adobe InDesign.
Include all postscript and screen fonts. Include all images as EPS, JPEG
or TIFF in high resolution (at least 300 dpi at 100%) in CMYK. If files
are not provided as CMYK,we will be forced to convert the color and we
cannot guarantee an exact match of color on press. PDF/X-1a files are
preferred.
2. A color proof
must accompany ad for all formats; otherwise, HCP/Aboard Publishing will
not accept liability for files that do not print correctly.*
3. Live material
not intended to bleed must be kept at least 3/8” from all sides to allow
for trim.
4. Double page
spreads: Perfect alignment of type or design across gutter of two facing
pages is not guaranteed. Live matter in facing page subject cannot be
closer than 1/8” to gutter.
* If a
high-quality color proof / Matchprint such as Kodak Approvals or Epson
(or similar analog proofs with a color control bar) is not provided,
then we cannot guarantee color. Please note that all proofs must be made
according to SWOP standards. Proofs that do not meet these criteria
cannot be used for color matching.
SEND AD MATERIALS TO:
Fabiana Walters
HCP/Aboard Publishing
One Herald Plaza
Miami, FL 33132-1693
Tel: 305-376-5041
Fax: 305-995-8108
Email: fwalters@hcpaboard.com
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