Holland Herald is KLM Royal Dutch Airlines’ award-winning airline publication.  The monthly English-language magazine covers the entire KLM network with a focus on exceptional photography, clean design and first rate travel journalism.

     With a print-run of 155,000 copies, Holland Herald reaches more than 2 million monthly passengers. The magazine is found in the seatback pockets of all KLM flights worldwide, regional carriers KLM Cityhopper and Martinair, and KLM Crown Lounges. 

     KLM and Air France have become the largest European airline group, although each has retained their separate identity.  KLM also has a joint venture with Northwest Airlines.  

     KLM Royal Dutch Airlines is based in the Netherlands.  The median passenger is a European male, 35-44 years of age, traveling in Europe Economy class with a household income of $110,000.  You’ll find us online at www.holland-herald.com.