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Altura

 

 

           

 

 

 

    
    
Altura
is AeroMéxico’s exclusive Clase Premier magazine, distributed in the seatback pockets in first-class on all domestic and international flights. 

     Published monthly, there are 20,000 bilingual copies reaching 80,000 readers.  The publication offers its readers short articles on the latest lifestyle trends, as well as up-to-date reports and interviews with contemporary Mexican movers and shakers.  The median audience is male, between 25-34 years old A/B socio-economic level, CEO, CFO or COO, and travels for business.

Monthly coverage on:

 Automobiles – Cars and the history making brands

•  Briefs – Short briefs about hotels, restaurants, art expositions

 Businesses – New up to date management information at home and abroad

•  Cigars – Everything you need to know about brands and styles

•  Cocktails – The most popular mixes in the world

•  Fashion – Creative Mexican and International’s with ultimate clothing and accessories trends

•  Generation Gaps – A bridge to communicate with the new generation

•  Good Voyage – Destination selected by AeroMéxico and red SkyTeam for the Clase Premier passengers

•  Gourmet – The best chefs and latest new from the international kitchens

•  Lodging or Branch – Food and drink recommendations from Charles Oppenheim in distinct cities of the world

•  People – Interviews with leaders of diverse countries on current events

•  Profile – Biography’s of people who have constructed modern México

•  Refuges – Luxury hotel and spa destinations from AeroMéxico and red SkyTeam

•  Reports – Investigative articles on the pulse of societies in México and the world

•  Shows – Events of the moment on the best stages in the world

•  Spaces – Mexican architecture and decorations

•  Talent
Brief reports on celebrities whose work impacts the world

•  Wines & Liquors – New types of drinks

 

ALTURA 2008 EDITORIAL CALENDAR

ISSUE SUBJECT
   
JANUARY How to get a good gastronomic review
FEBRUARY

Everybody fashions that look great and cost less 

  Natural wines
  Exotic massages
MARCH The Feldenkrais Method
  Devotion to the saints, religious traditions
APRIL Cartoonists tapatios 
  What does it mean to be beautiful today
  Fashion Masaryk
MAY Vitaculturalist women
JUNE New ways of finding happiness
JULY TBA
AUGUST TBA
SEPTEMBER TBA
OCTOBER Fashion Masaryk
NOVEMBER Gifts
DECEMBER TBA


 

 

ADVERTISING RATES & INFORMATION
SIZE  
Hotel Page $ 4,160
Corporate Page $ 4,940
Full Page $ 5,200
Inside Cover and Page 1 $ 5,681
Inside Back Cover $ 5,410
Back Cover $ 5,910
Double Page Spread $ 10,400

DISCOUNTS

The following discounts apply, based on the number of insertion contracted in a 12-month period:
One-Three 3%
Four-Six 5%
Seven-Eleven 7%
Twelve or more 15%

ADVERTISING DEADLINES

ISSUE SALES COPY
January November 30th December 7th
February December 28th January 4th
March February 5th February 11th
April March 5th March 10th
May April 4th April 10th
June May 5th May 9th
July June 5th June 10th
August July 4th July 10th
September August 5th August 11th
October September 5th September 10th
November October 6th October 10th
December November 5th November 10th
 
MECHANICAL SPECIFICATIONS
Ad Size Width Height
Full Page Bleed 8.66" 11.22"
Full Page Non-Bleed 7.87" 10.43"
Full Page Trimmed 8.27" 10.83"

Double Page Spread Bleed

17.32"

11.22"

Double Page Spread Non-Bleed

16.54" 10.43"

Double Page Spread Trimmed

16.93" 10.83"

*Trim: .4 in at the middle

NOTE: The margin extends 0.19 in beyond the final measurement on all sides. The text box measures 0.19 in less than the final measurement on all sides, and should include all texts and images in order to avoid unwanted cropping.

MATERIAL

bullet Document in Macintosh platform (any design program).
bullet Bleed document, with cutting lines (please indicate desired measurement to one side of the document).
bullet Include the screen typography and print, or convert typography into curves.
bullet Images must have a minimum of dpi in CMYK actual size.
bullet The file must be recorded on a CD or DVD, accompanied by a laser printout either in color or black and white.
bullet Black areas must have a 50 percent cyan bed.
bullet Black texts should include overprint.
bullet Very thin line texts must not contain more than two colors in order to avoid misregistered printing.
bullet If the file is pdf, please mark the cutting lines and “EMBED” fonts and images.
bullet Word or Power Point files must be exported as jpg at 300 dpi.
bullet If the material delivered does not meet the aforementioned specifications, the production of materials will be charged to the client.

SEND AD MATERIALS TO:

IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410

PAYMENT CONDITIONS

Any cancellations made after the reservation date will be invoiced as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates are subject to change without notice.

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