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Altura
is AeroMéxico’s exclusive Clase Premier magazine, distributed in
the seatback pockets in first-class on all domestic and international
flights.
Published monthly, there are 20,000 bilingual copies
reaching 80,000 readers. The publication offers its readers short
articles on the latest lifestyle trends, as well as up-to-date reports
and interviews with contemporary Mexican movers and shakers. The median
audience is male, between 25-34 years old A/B socio-economic level, CEO,
CFO or COO, and travels for business.
Monthly coverage on:
• Automobiles – Cars and the history making brands
• Briefs – Short briefs about hotels, restaurants, art
expositions
• Businesses – New up to date management information at
home and abroad
• Cigars – Everything you need to know about brands and
styles
• Cocktails – The most popular mixes in the world
• Fashion – Creative Mexican and International’s with ultimate
clothing and accessories trends
• Generation Gaps – A bridge to communicate with the new
generation
• Good Voyage – Destination selected by AeroMéxico and red
SkyTeam for the Clase Premier passengers
• Gourmet – The best chefs and latest new from the international
kitchens
• Lodging or Branch – Food and drink recommendations from
Charles Oppenheim in distinct cities of the world
• People – Interviews with leaders of diverse countries on
current events
• Profile – Biography’s of people who have constructed modern
México
• Refuges – Luxury hotel and spa destinations from AeroMéxico
and red SkyTeam
• Reports – Investigative articles
on the pulse of societies in México and the world
• Shows – Events of the moment on the best stages in the world
• Spaces – Mexican architecture and decorations
• Talent –
Brief
reports on celebrities whose work impacts the world
• Wines & Liquors – New types of drinks
ALTURA 2008 EDITORIAL CALENDAR
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ISSUE |
SUBJECT |
| |
|
| JANUARY |
How to get a
good gastronomic review |
|
FEBRUARY |
Everybody fashions that look great and cost less |
| |
Natural wines |
| |
Exotic massages |
|
MARCH |
The Feldenkrais Method |
| |
Devotion to the saints,
religious traditions |
|
APRIL |
Cartoonists tapatios |
| |
What does it mean to be
beautiful today |
| |
Fashion Masaryk |
|
MAY |
Vitaculturalist women |
|
JUNE |
New ways of finding
happiness |
|
JULY |
TBA |
|
AUGUST |
TBA |
|
SEPTEMBER |
TBA |
|
OCTOBER |
Fashion Masaryk |
|
NOVEMBER |
Gifts |
|
DECEMBER |
TBA |
|
|
|
ADVERTISING RATES & INFORMATION
| SIZE |
|
| Hotel Page |
$ 4,160 |
| Corporate
Page |
$ 4,940 |
| Full Page |
$ 5,200 |
| Inside Cover and
Page 1 |
$ 5,681 |
| Inside Back
Cover |
$ 5,410 |
| Back Cover |
$ 5,910 |
| Double Page
Spread |
$ 10,400 |
DISCOUNTS
The following discounts apply, based on the number of insertion
contracted in a 12-month period:
| One-Three |
3% |
| Four-Six |
5% |
| Seven-Eleven |
7% |
| Twelve or
more |
15% |
ADVERTISING DEADLINES
|
ISSUE |
SALES |
COPY |
|
January |
November 30th |
December 7th |
| February |
December 28th |
January
4th |
| March |
February 5th |
February
11th |
| April |
March 5th |
March
10th |
| May |
April 4th |
April
10th |
| June |
May 5th |
May
9th |
| July |
June 5th |
June
10th |
| August |
July 4th |
July
10th |
| September |
August 5th |
August
11th |
| October |
September 5th |
September
10th |
| November |
October 6th |
October
10th |
| December |
November 5th |
November
10th |
MECHANICAL SPECIFICATIONS
| Ad Size |
Width |
Height |
|
Full Page Bleed |
8.66" |
11.22" |
|
Full Page Non-Bleed |
7.87" |
10.43" |
|
Full Page Trimmed |
8.27" |
10.83" |
Double Page Spread Bleed |
17.32" |
11.22" |
Double Page Spread
Non-Bleed |
16.54" |
10.43" |
Double Page Spread Trimmed |
16.93" |
10.83" |
*Trim: .4
in at the middle
NOTE: The margin
extends 0.19 in beyond the final measurement on all sides. The text
box measures 0.19 in less than the final measurement on all sides,
and should include all texts and images in order to avoid unwanted
cropping.
MATERIAL
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Document in Macintosh
platform (any design program). |
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Bleed document, with
cutting lines (please indicate desired measurement to one side
of the document). |
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Include the screen
typography and print, or convert typography into curves. |
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Images must have a minimum
of dpi in CMYK actual size. |
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The file must be recorded
on a CD or DVD, accompanied by a laser printout either in color
or black and white. |
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Black areas must have a 50
percent cyan bed. |
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Black texts should include
overprint. |
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Very thin line texts must
not contain more than two colors in order to avoid misregistered
printing. |
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If the file is pdf, please
mark the cutting lines and “EMBED” fonts and images. |
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Word or Power Point files
must be exported as jpg at 300 dpi. |
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If the material delivered
does not meet the aforementioned specifications, the production
of materials will be charged to the client. |
SEND AD MATERIALS TO:
IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410
PAYMENT CONDITIONS
Any cancellations made after the reservation date will be invoiced
as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates
are subject to change without notice.
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