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Entrepreneur

 
   
   

     Entrepreneur is a consumer business magazine published monthly in México. This country's largest business circulation to date, Entrepreneur has a paid circulation of 91,000 audited monthly issues reaching 455,000 readers and a bonus distribution of up to 10,000 issues circulated at shows, expos, seminars and for subscription promotions. 

     The magazine features articles advising both small- and medium- size Mexican companies - which total 98% of the enterprises - how to succeed by obtaining   financing, promoting and creating advertisements, taxation, consumer trends, new business opportunities, selling a franchise, business interviews, keys to success, and more. 

     The medium reader is a Mexican male, 25-34 years of age, owning a small- or medium-size business, owns a computer and at least two cars, and has full purchasing and investment responsibility.  He reads Entrepreneur for new ideas, opportunities, methods, techniques and strategies to obtain true success for his business.

     Visit our website at www.SoyEntrepreneur.com, winner of the 2008 Panregional Digital and Print Media innovation award.


Sections on:

Entrepreneurs – Success stories from business people who put their ideas to work and who, through their experience, help inspire other entrepreneurs and growing businesses.

• Business plan – Each month, we take an in-depth look at an activity or segment, offering a step-by-step guide to help readers start their own businesses.

Business finance – Our own approach to “corporate finance”. Each subject is explained clearly and in great detail for consolidated and growing companies.

• Marketing, sales and technology – Practical explanations on how to make a business grow by taking full advantage of available technology and new marketing and sales techniques. 

Advice column – Our network of experts answer readers’ questions with clear advice that can easily be applied to marketing, technology, human resources, legal management, etc.

ENTREPRENEUR 2008 EDITORIAL CALENDAR 

ISSUE SUBJECT
   
JANUARY

500 top franchises

   
FEBRUARY

Businesses you can own with low entry costs 

 

Options for becoming your own boss

   
MARCH

Clients: How to identify, capture, and keep them

   
APRIL Open your own company today
   
MAY How to finance your business
   
JUNE

1500 new business opportunities

   
JULY

How to make your family business grow

   
AUGUST

The secrets to better sales

   
SEPTEMBER

100 new ideas to implement

   
OCTOBER Strategic advice on how to grow your business 
   
NOVEMBER

The guide to success

   
DECEMBER

Look ahead: Business opportunities for 2009


 

 

ADVERTISING RATES & INFORMATION

SIZE  
Hotel Page $   6,728
Corporate Page $   7,990
Full Page $   8,410
Inside Front Cover and Page 1 $ 10,595
1/2 Page Horizontal $   5,090
1/2 Page Vertical $   3,850
Inside Back Cover $ 10,090
Back Cover $ 11,195
Double Page Spread $ 16,815
 

DISCOUNTS
The following discounts apply, based on the number of insertion contracted in a 12-month period:

Three

5%

Six

7%

Twelve 10%



CLOSING DATES    
     
ISSUE SALES COPY
     
January November 28th December 5th
February December 29th January 10th
March February 5th February 11th
April March 5th March 10th
May April 4th April 10th
June May 5th May 9th
July June 5th June 10th
August July 4th July 10th
September August 5th August 11th
October September 5th September 10th
November October 6th October 10th
December November 5th November 10th


MECHANICAL SPECIFICATIONS

Ad Size Width Height
Full Page Bleed 8.86" 11.22"
Full Page Non-Bleed 8.07" 10.40"
Full Page Trimmed 8.46" 10.82"
1/2 Page Horizontal Bleed 8.86" 5.70"
1/2 Page Horizontal Non-Bleed 8.07" 4.92"
1/2 Page Horizontal Trimmed 8.46" 5.31"
1/2 Page Vertical Bleed 3.03" 11.22"
1/2 Page Vertical Non-Bleed 2.25" 10.43"
1/2 Page Vertical Trimmed 2.64" 10.82"
Double Page Spread Bleed 17.71" 11.22"
Double Page Spread Non-Bleed 16.92" 10.43"
Double Page Spread Trimmed 17.32" 10.82"

*Trim: .4 in at the middle

NOTE: The margin extends 0.19 in beyond the final measurement on all sides. The text box measures 0.19 in less than the final measurement on all sides, and should include all texts and images in order to avoid unwanted cropping.

MATERIAL:

bullet Document in Macintosh platform (any design program).
bullet Bleed document, with cutting lines (please indicate desired measurement to one side of the document).
bullet Include the screen typography and print, or convert typography into curves.
bullet Images must have a minimum of dpi in CMYK actual size.
bullet The file must be recorded on a CD or DVD, accompanied by a laser printout either in color or black and white.
bullet Black areas must have a 50 percent cyan bed.
bullet Black texts should include overprint.
bullet Very thin line texts must not contain more than two colors in order to avoid misregistered printing.
bullet If the file is pdf, please mark the cutting lines and “EMBED” fonts and images.
bullet Word or Power Point files must be exported as jpg at 300 dpi.
bullet If the material delivered does not meet the aforementioned specifications, the production of materials will be charged to the client.

SEND AD MATERIALS TO:

IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410

PAYMENT CONDITIONS

Any cancellations made after the reservation date will be invoiced as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates are subject to change without notice.

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