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Entrepreneur
is a consumer business magazine published monthly in México. This
country's largest business circulation to date, Entrepreneur
has a paid circulation of 91,000 audited monthly issues reaching 455,000
readers and a bonus distribution of up to 10,000 issues circulated at
shows, expos, seminars and for subscription promotions.
The magazine features articles advising both small- and
medium- size Mexican companies - which total 98% of the enterprises -
how to succeed by obtaining financing, promoting and creating
advertisements, taxation, consumer trends, new business opportunities,
selling a franchise, business interviews, keys to success, and more.
The medium reader is a Mexican male, 25-34 years of
age, owning a small- or medium-size business, owns a computer and at
least two cars, and has full purchasing and investment responsibility.
He reads Entrepreneur for new ideas, opportunities,
methods, techniques and strategies to obtain true success for his
business.
Visit our website at
www.SoyEntrepreneur.com,
winner of the 2008 Panregional Digital and Print Media innovation award.
Sections on:
• Entrepreneurs – Success stories from business people who put
their ideas to work and who, through their experience, help inspire
other entrepreneurs and growing businesses.
• Business plan – Each month, we take an in-depth look at an
activity or segment, offering a step-by-step guide to help readers start
their own businesses.
• Business finance – Our own approach to “corporate finance”.
Each subject is explained clearly and in great detail for consolidated
and growing companies.
• Marketing, sales and technology – Practical explanations on how
to make a business grow by taking full advantage of available technology
and new marketing and sales techniques.
• Advice column – Our network of experts answer readers’
questions with clear advice that can easily be applied to marketing,
technology, human resources, legal management, etc.
ENTREPRENEUR 2008 EDITORIAL CALENDAR
|
ISSUE |
SUBJECT |
| |
|
|
JANUARY |
500
top franchises |
| |
|
|
FEBRUARY |
Businesses you can own with low entry costs |
| |
Options for becoming your own boss |
| |
|
|
MARCH |
Clients: How to identify, capture, and keep them |
| |
|
|
APRIL |
Open your own company
today |
| |
|
|
MAY |
How to finance your
business |
| |
|
|
JUNE |
1500
new business opportunities |
| |
|
|
JULY |
How
to make your family business grow |
| |
|
|
AUGUST |
The
secrets to better sales |
| |
|
|
SEPTEMBER |
100
new ideas to implement |
| |
|
|
OCTOBER |
Strategic advice on how to
grow your business |
| |
|
|
NOVEMBER |
The
guide to success |
| |
|
|
DECEMBER |
Look
ahead: Business opportunities for 2009 |
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ADVERTISING RATES & INFORMATION
| SIZE |
|
| Hotel Page |
$
6,728 |
| Corporate
Page |
$
7,990 |
| Full Page |
$
8,410 |
| Inside Front
Cover and Page 1 |
$ 10,595 |
| 1/2 Page
Horizontal |
$
5,090 |
| 1/2 Page
Vertical |
$
3,850 |
| Inside Back
Cover |
$ 10,090 |
| Back Cover |
$ 11,195 |
| Double Page
Spread |
$ 16,815 |
DISCOUNTS The following discounts apply, based on the number of insertion
contracted in a 12-month period:
|
Three |
5% |
|
Six |
7% |
| Twelve |
10% |
| CLOSING
DATES |
|
|
| |
|
|
| ISSUE |
SALES |
COPY |
| |
|
|
| January |
November
28th |
December 5th |
| February |
December
29th |
January 10th |
| March |
February 5th |
February
11th |
| April |
March 5th |
March 10th |
| May |
April 4th |
April 10th |
| June |
May 5th |
May 9th |
| July |
June 5th |
June 10th |
| August |
July 4th |
July 10th |
| September
|
August 5th |
August 11th |
| October
|
September
5th |
September
10th |
| November
|
October 6th |
October 10th |
| December
|
November 5th |
November
10th |
MECHANICAL SPECIFICATIONS
| Ad Size |
Width |
Height |
| Full Page
Bleed |
8.86" |
11.22" |
| Full Page
Non-Bleed |
8.07" |
10.40" |
| Full Page
Trimmed |
8.46" |
10.82" |
| 1/2 Page
Horizontal Bleed |
8.86" |
5.70" |
| 1/2 Page
Horizontal Non-Bleed |
8.07" |
4.92" |
| 1/2 Page
Horizontal Trimmed |
8.46" |
5.31" |
| 1/2 Page
Vertical Bleed |
3.03" |
11.22" |
| 1/2 Page
Vertical Non-Bleed |
2.25" |
10.43" |
| 1/2 Page
Vertical Trimmed |
2.64" |
10.82" |
| Double Page
Spread Bleed |
17.71" |
11.22" |
| Double Page
Spread Non-Bleed |
16.92" |
10.43" |
| Double Page
Spread Trimmed |
17.32" |
10.82" |
SEND AD MATERIALS TO:
IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410
PAYMENT CONDITIONS
Any cancellations made
after the reservation date will be invoiced as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates
are subject to change without notice.
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