México Desconocido Special
Guides
is a leading collection of tourism titles promoting the country’s
natural and cultural attractions. Each edition is chock-full of the
region’s history, traditions, ecology, economy, gastronomy, religion,
museums, archaeology and sports. These special guides are published
quarterly in Spanish with 40,000 copies reaching 160,000 travelers. The
travel guides are published monthly in Spanish with 45,000 copies
reaching 180,000 readers. The median audience is a Latin male, 35-64
years old and C socio-economic level. México Desconocido Special
Guides are widely-available in local stores, magazine stands,
fairs and travel events. Visit us online at
www.mexicodesconocido.com.mx.
Profile:
Founded in: 1991
Category: Travel, adventure, culture, nature
Language: Spanish
Coverage: National (in Mexico)
Distribution: In Mexico: Self-service stores, newsstands and bookstores.
5,000
copies are distributed free of charge in fairs and special events.