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México Desconocido Special
Guides
is a leading collection of tourism titles promoting the country’s
natural and cultural attractions. Each edition is chock-full of the
region’s history, traditions, ecology, economy, gastronomy, religion,
museums, archaeology and sports. These special guides are published
quarterly in Spanish with 40,000 copies reaching 160,000 travelers. The
travel guides are published monthly in Spanish with 45,000 copies
reaching 180,000 readers. The median audience is a Latin male, 35-64
years old and C socio-economic level. México Desconocido Special
Guides are widely-available in local stores, magazine stands,
fairs and travel events. Visit us online at
www.mexicodesconocido.com.mx.
Profile:
Founded in: 1991
Category: Travel, adventure, culture, nature
Language: Spanish
Coverage: National (in Mexico)
Distribution: In Mexico: Self-service stores, newsstands and bookstores.
5,000
copies are distributed free of charge in fairs and special events. |
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MECHANICAL SPECIFICATIONS
| Ad Size |
Width |
Height |
| Full Page
Bleed |
7.28" |
10.35" |
| Full Page
Non-Bleed |
6.30" |
9.56" |
| Full Page
Trimmed |
6.89" |
10.00" |
| 1/2 Page
Horizontal Bleed |
7.28" |
5.37" |
| 1/2 Page
Horizontal Non-Bleed |
6.50" |
4.59" |
| 1/2 Page
Horizontal Trimmed |
6.89" |
4.98" |
| Double Page
Spread Bleed |
14.17" |
10.35" |
| Double Page
Spread Non-Bleed |
13.39" |
9.56" |
| Double Page
Spread Trimmed |
13.78" |
10.00" |
*Trim: .4
in at the middle
NOTE:
The margin extends 0.19 in beyond the final measurement on all
sides. The text box measures 0.19 in less than the final measurement
on all sides, and should include all texts and images in order to
avoid unwanted cropping.
MATERIAL:
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Document in Macintosh
platform (any design program). |
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Bleed document, with
cutting lines (please indicate desired measurement to one side
of the document). |
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Include the screen
typography and print, or convert typography into curves. |
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Images must have a minimum
of dpi in CMYK actual size. |
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The file must be recorded
on a CD or DVD, accompanied by a laser printout either in color
or black and white. |
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Black areas must have a 50
percent cyan bed. |
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Black texts should include
overprint. |
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Very thin line texts must
not contain more than two colors in order to avoid misregistered
printing. |
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If the file is pdf, please
mark the cutting lines and “EMBED” fonts and images. |
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Word or Power Point files
must be exported as jpg at 300 dpi. |
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If the material delivered
does not meet the aforementioned specifications, the production
of materials will be charged to the client. |
SEND AD MATERIALS TO:
IMPRESIONES AEREAS, S,A. DE C.V.
Rosaleda 34, Col. Lomas Altas
Mexico, 11950, D.F.
Mexico
Tel: 011-5267-0500
Fax: 011-5267-0410 PAYMENT CONDITIONS
Any cancellations made
after the reservation date will be invoiced as published.
All color selection work will be covered by the customer.
Rates do not include V.A.T.
Rates are applicable through December 31, 2008.
Rates
are subject to change without notice.
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