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Alaska Airlines

 

 

 

 

 


 

     Alaska Airlines is the award-winning, monthly in-flight magazine for the carrier with the same name along with a Horizon edition on Horizon Air. Reaching a sophisticated audience of business and leisure travelers, the editorial focuses on people and places in the airlines’ route system while exploring the issues, trends and events that shape these regions.  

     Alaska Airlines magazine and the Horizon edition spotlight the cultural and visual diversity of the markets served by the airline……from the wilderness of Alaska, to the beaches of Southern California; from the rich, tropical flavors of Mexico and Hawaii to the cosmopolitan intrigue of cities such as San Francisco and New York; from Vancouver’s high style to the rugged ranches of Montana.  The median passenger is 49 years old, equally male/female, has a household income of $103,400, and travels 6.5 times a year.  We have one of the highest readerships in the industry with 8.6 per issue. 

     Alaska Airlines has been ranked Highest in Customer Satisfaction Among Traditional Network Carriers in North America for 3 consecutive years, Top Domestic Single-Class Airline for 7 consecutive years, and one of Top 10 Domestic Airlines for 5 consecutive years. 

     Alaska Airlines flies to over 90 destinations in the United States, Canada and Mexico with 90,000 monthly copies reaching 2.14 million passengers.  Special editorial sections are overprinted with 5,000-10,000 copies for distribution through visitor bureaus, economic development agencies,

     Alaska Airlines Board Room, and mailings.  Advertisers receive a free listing on our reader response card.  See us online at www.alaskaairlinesmagazine.com and www.alaskaairlinesmagazine.com/horizonedition.
 

 
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MECHANICAL SPECIFICATIONS
 

SPECIFICATIONS
 

Ad dimensions size  Width  Depth 
Spread bleed  17  1/4" 11  3/8"
non-bleed  15  3/4" 9  7/8"
1/2 -page spread bleed  17  1/4" 5  7/16"
non-bleed  15  3/4" 4  13/16"
Full-page bleed  8  7/8" 11  3/8"
trim size  8  3/8" 10  7/8"
non-bleed  7  5/16" 9  7/8"
2/3   vertical  4  13/16" 9  7/8"
1/2   vertical  4  13/16" 7  5/16"
1/2   horizontal  7  5/16" 4  13/16"
1/3   vertical  2  5/16" 9  7/8"
1/3   square  4  13/16" 4  13/16"
1/6   vertical  2  5/16" 4  13/16"
1/6   horizontal  4  13/16" 2  5/16"


 

2011 Deadlines

Issue 

 Ad Close/
Production Copy Due		 Ad Materials Due
     

January 2011

 15-Nov 22-Nov
February  15-Dec 22-Dec
March  Jan 14, 2011 Jan 21, 2011
April  15-Feb 22-Feb
May  15-Mar 22-Mar
June  15-Apr 22-Apr
July  13-May 20-May
August  15-Jun 22-Jun
September  15-Jul 22-Jul
October  15-Aug 22-Aug
November  15-Sep 22-Sep
December  14-Oct 21-Oct

January 2012

 15-Nov 22-Nov
February  15-Dec 22-Dec
March  Jan 13, 2012 Jan 20, 2012
April  15-Feb 22-Feb
May  15-Mar 22-Mar
June  13-Apr 20-Apr

 

SUBMISSION  REQUIREMENTS

Printing: Heat-set web offset Trim: 8-3/8 " x 10-7/8"
Binding: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch
Color: 4-color process (AAAA/MPA/SWOP)

Publication Trim and Bleed Specifications:
On bleed ads keep live-matter 5/16" from trim.

1 Page Trim: 8-3/8 " x 10-7/8" — Bleed: 8-7/8" x 11-3/8 "
Spread Trim: 16-3/4" x 10-7/8" — Bleed: 17-1/4" x 11-3/8 "
1/2 Page Spread Trim: 16-3/4" x 5-1/16" — Bleed: 17-1/4" x 5-7/16"

Line Screen: 133-line screen. Dot size 5% to 95%. 
Density: Overall printing density of all colors cannot exceed 300%.
PDF files: Ads should be submitted as press-ready PDF files (PDF-X-1a preferred)
 
Please embed all fonts, and convert all photos and spot colors to CMYK. On bleed ads include crop marks offset to 1/4" outside of the trim area.

Graphics and Photos: Include all high-resolution digital photo scan and graphics files (at a resolution of 300 dpi or higher at the size which they will be used). Save graphics files as EPS or TIFF files. Save color photos in CMYK format.

Native Files: Ads may also be submitted as native files using recent versions of InDesign, Illustrator, FreeHand and PhotoShop. Include all screen fonts and high-resolution graphics files.

Proofs: A SWOP-standards contract proof of the final file is required for color matches on press.

Output proof at 100%, showing crop and bleed marks. Publisher will not accept responsibility for color reproduction if the client-supplied proof does not meet SWOP specifications.

FTP Transfers: Connect to the following Web-based site using current Internet Explorer, Safari or Firefox browsers. 

Site: www.pcg4.biz   User name: upload   Password: inflight

Please Note: To avoid additional charges, ads must be supplied in sizes and formats specified.  Alterations or additional preparation of artwork or proof changes will be billed separately.

PMS/Spot Colors: PMS or spot colors should be converted to 4-color process equivalents in file.

Production Charges: Changes in new and existing ads will be subject to additional production charges billed to the customer. Production charges are in addition to space rate.

In-House Ad Production: Paradigm Communications Group offers creative design and complete ad-production services at competitive prices. Ask your account executive or contact us directly for an estimate. Production costs are non-commissionable.

 

 

 

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