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Continental
is the award-winning inflight magazine for Continental
Airlines and their successful, discerning travelers. Continental
is also distributed in the seatbacks of all Continental Express and
Continental Connection carriers: Cape Air, Chantauqua, Colgan Air,
CommutAir, Continental Micronesia, ExpressJet and Gulfstream
International Airlines. Continental Airlines is now a member of the
Star Alliance. It has the highest HHI of any U.S. carrier; won a
variety of awards for 5 consecutive years as Best Worldwide Airline
at the 2007 Northern Ireland Travel & Tourism awards; Airline of the
Year by OAG; Top Airline by Fortune magazine; Best
Executive/Business Class; No. 1 Best Airline – North
America by UK’s Skytrax Research; and Best Airline in Latin
Trade Magazine’s ‘Best of Latin America’ readers choice poll. The
magazine appeals first to the traveler on business who appreciates the
time away from the office and the opportunity to think creatively and,
secondly, to the discerning leisure traveler planning an escape.
Continental’s unique blend of
editorial caters to the diverse interests of the frequent flying public
and our new design now focuses on luxury products. There are 370,000
issues printed monthly reaching 2.785 million passengers. The median
passenger is a married male (60%), 49 years old who is a
professional/managerial, spending 24 hotel nights per year, and has a
household income of $166,753.
Continental flies to more international
destinations than any other U.S. airline, is the world’s 5th largest
airline and is the no. 1 airline in New York, Newark, Houston, Cleveland
and Guam. It has more flights from the U.S. to Mexico, Central America,
the United Kingdom and Japan than any U.S. carrier.
Internationally, Continental magazine has
the highest concentration of upscale travelers to Europe, Latin America,
the Caribbean and Mexico than any other inflight or business magazine.
Visit us online at, www.continental.com. You may view
our website at www.continentalinflightmag.com where advertisers receive
online support with a product description, logo and link to their
company websites. |
Continental
Magazine
- 2009 Editorial Calendar
| Subject
to change |
| Revised:
11/14/2008 |
| |
January |
February |
March |
April |
May |
June |
|
GO EXPLORE |
|
|
|
|
|
|
|
Lead |
Acapulco |
Central America |
West |
Europe |
Mexico |
South America |
|
Hubs |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
|
Golf |
Troon North, Phoenix/ Scottsdale, AZ |
Old
Corkscrew Golf Club, Ft. Myers, FL |
The
Highland Course at Primland (VA), Greensboro, SC |
Ocean Course, Sanctuary Resort at Kiawah Island,
Charleston, SC |
Roco Ki, Punta Cana, Dominican Republic |
Erin Hills Golf Club, Milwaukee, WI |
|
Been There |
Miami |
Delhi (Rajasthan) |
Shanghai |
León / Guanajuato |
Berlin |
Belfast |
|
IDEA MAKERS |
|
|
|
|
|
|
|
Customer |
RPM |
Lubrizol |
Hewlett Packard |
Forbes |
Shell |
Bristol-Myers Squibb |
|
Customer |
Cleveland Clinic: Dr. Bruce Lytle |
Booz Allen Hamilton |
NBA |
Macy's, Chairman Terry Lundgren |
Safe at Home (Joe Torre's foundation) |
Chatauqua Institution |
|
Partner |
Great Lakes Science Center |
Houston Grand Opera |
Offshore Technology Conference Chair |
March of Dimes |
Tony Awards |
Broadway |
|
Cool Idea Maker |
Richard Kornberg, quintessential Broadway publicist |
Wilderness Physician: Dr. Luanne Freer |
Boutique Winery Owner |
Composer / Musician |
Out-of-the-box Thinker |
Barrier Breaker |
|
Idea of the Moment |
Luxury condos with wellness centers (Miraval, Canyon
Ranch) |
Alzheimer's research that's changing the future |
Environment |
Education |
Real Estate |
Health |
|
FIT TO TRAVEL |
|
|
|
|
|
|
|
Running Route |
Mobile |
Lisbon |
Mexico |
Dublin |
Milwaukee |
Montreal |
|
Fitness Advice |
Stretching |
Six-Week Fitness Plan |
Walking tips from Dr. Weill |
21st century aerobics |
Nordic Walking |
5
must-do exercise machines |
|
Kiplinger's Money Spot |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
|
INDULGE |
|
|
|
|
|
|
|
Go Gadgets |
Home Office |
Health & Beauty |
Home Improvement |
Mobile Phones |
Audio / Music |
Video |
|
Eat/Drink |
Washington, D.C. |
Portland, Ore. |
New York |
Toronto |
Rome |
Cleveland |
|
Go For a Spin |
Porsche 911 GT |
Mazda 5 |
Dodge Aspen Hybrid (SUV) |
Toyota Prius |
Pontiac G8 (midsize sedan) |
Ford F-150 |
|
The Guide |
Tea |
Perfume |
Cheese |
Birding |
Kentucky Derby |
Irish Whiskey |
|
SPECIAL SECTION |
|
|
|
|
|
|
|
Special Section 1 |
Best of Florida |
Best of Texas |
New Orleans |
Cleveland |
Offshore Technology Conference |
Chicago |
|
Special Section 2 |
Executive Health & Wellness |
Executive Education |
Casinos & Golf |
Real Estate |
Mexico |
Health |
|
|
|
|
|
|
|
| |
July |
August |
September |
October |
November |
December |
|
GO EXPLORE |
|
|
|
|
|
|
|
Lead |
Canada |
Northern Europe |
Mexico |
Caribbean |
Asia |
Southeast |
|
Hubs |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
Houston, New York/Newark, Cleveland |
|
Golf |
Royal Troon Scotland |
Chambers Bay, Seattle, WA |
Lough Erne Golf Resort, Northern Ireland |
Twisted Dune, Atlantic City, NJ |
Dove Mountain, Tuscon, AZ |
TPC
Cancun, Cancun, Mexico |
|
Been There |
Denver |
Amsterdam |
Quito, Equador |
New
York City |
Caribbean |
Tokyo |
|
IDEA MAKERS |
|
|
|
|
|
|
|
Customer |
Hewlett Packard |
BP |
Vinson and Elkins |
Avaya |
Apache |
Novartis |
|
Customer |
Vinson and Elkins |
Honeywell |
Sanofi-Aventis |
Marriott Corporation |
Abercrombie & Fitch |
Fulbright and Jaworski |
|
Partner |
Cleveland Play House |
Houston Astros |
U.S. Open |
New
York Road Runners |
Cleveland Museum of Art |
New
York Rangers |
|
Cool Idea Maker |
Performance Artist |
Environmental Innovator |
Mobile Phone Software Developer |
Gentle Yoga Guru |
City / Urban Planner (green angle) |
Marine Biologist |
|
Idea of the Moment |
Environment |
Education |
Real Estate |
Health |
Environment |
Education |
|
FIT TO TRAVEL |
|
|
|
|
|
|
|
Running Route |
Boston |
Athens |
Seattle |
San
Juan |
Madrid |
Los
Angeles |
|
Fitness Advice |
Building stamina |
Running form |
Water workout |
Fitness for aging boomers |
Take the stairs |
Core fitness |
|
Kiplinger's Money Spot |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
Financial Advice from Kiplinger's |
|
INDULGE |
|
|
|
|
|
|
|
Go Gadgets |
Barware / Kitchen |
Automotive |
Computers |
Audio / Music |
Gaming |
Video |
|
Eat/Drink |
Brussels |
Atlanta |
Mexico |
Houston |
London |
Minneapolis |
|
Go For a Spin |
Honda FIT (compact) |
Audi R8 V 10 |
Toyota Venza (crossover) |
Chevrolet Camaro RS |
VW
Boutan (minivan) |
Lamborghini LP560-4 |
|
The Guide |
Chocolate |
Rock and Roll Hall of Fame |
Lincoln Center |
Collecting |
Skiing |
Gold |
|
SPECIAL SECTION |
|
|
|
|
|
|
|
Special Section 1 |
Los
Angeles |
Women in Business |
Alaska |
Northern New Jersey |
Houston |
Mexico Business |
|
Special Section 2 |
Real Estate + 75th CO anniversary |
Executive Education |
Caribbean |
Central America |
Real Estate |
Luxury Goods |
|
|
ADVERTISING
RATES EFFECTIVE WITH THE JANUARY 2009 ISSUE
4-COLOR
| SIZE |
1x |
3x |
6x |
12x |
|
Spread |
$ 64,440 |
$ 61,218 |
$ 57,995 |
$ 51,550 |
| Full Page |
$
35,800 |
$
34,010 |
$
32,220 |
$
28,640 |
| 2/3 Page |
$
26,870 |
$
25,525 |
$
24,180 |
$
21,495 |
| 1/2 Page |
$
21,480 |
$
20,405 |
$
19,330 |
$
17,180 |
|
1/3 Page |
$ 14,320 |
$ 13,600 |
$ 12,885 |
$ 11,455 |
|
1/6 Page |
$ 7,190 |
$ 6,830 |
$ 6,470 |
$ 5,752 |
2-COLOR
| SIZE |
1x |
3x |
6x |
12x |
|
Spread |
$ 58,825 |
$ 53,030 |
$ 50,245 |
$ 44,660 |
| Full Page |
$
31,015 |
$
29,460 |
$
27,910 |
$
24,810 |
| 2/3 Page |
$
23,260 |
$
22,095 |
$
20,930 |
$
18,605 |
| 1/2 Page |
$
18,610 |
$
17,675 |
$
16,750 |
$
14,880 |
| 1/3 Page |
$
12,475 |
$
11,850 |
$ 11,225 |
$
9,980 |
|
1/6 Page |
$ 6,285 |
$ 5,970 |
$ 5,655 |
$ 5,025 |
B/W
| SIZE |
1x |
3x |
6x |
12x |
|
Spread |
$ 51,580 |
$ 49,005 |
$ 46,420 |
$ 41,260 |
| Full Page |
$
28,655 |
$
27,220 |
$
25,790 |
$
22,925 |
| 2/3 Page |
$
21,480 |
$ 20,405 |
$
19,330 |
$
17,180 |
| 1/2 Page |
$
17,185 |
$
16,325 |
$
15,465 |
$
13,745 |
| 1/3 Page |
$ 11,455 |
$ 10,880 |
$ 10,305 |
$
9,160 |
| 1/6
Page |
$
5,740 |
$
5,450 |
$
5,165 |
$
4,590 |
COVERS
|
1x |
3x |
6x |
12x |
| Cover
Two |
$
42,950 |
$
40,800 |
$
38,655 |
$
34,360 |
| Cover
Three |
$
39,370 |
$
37,400 |
$
35,430 |
$
31,495 |
| Cover
Four |
$
44,745 |
$
42,505 |
$
40,270 |
$
35,795 |
Bleed Charge: 10%
Rates shown are gross.
CLOSING DATES
| ISSUE |
FRACTIONAL CLOSE |
SPACE CLOSE |
MATERIAL DUE |
|
January 2007 |
November 10th |
November 17th |
November 21st |
|
February 2007 |
December 11th |
December 15th |
December 19th |
|
March 2007 |
January 8th |
January 16th |
January 19th |
|
April 2007 |
February 9th |
February 16th |
February 20th |
|
May 2007 |
March 9th |
March 16th |
March 22nd |
|
June 2007 |
April 9th |
April 17th |
April 20th |
|
July 2007 |
May 11th |
May 18th |
May 22nd |
|
August 2007 |
June 11th |
June 18th |
June 22nd |
|
September 2007 |
July 9th |
July 17th |
July 20th |
|
October 2007 |
August 10th |
August 17th |
August 21st |
|
November 2007 |
September 10th |
September 18th |
September 21st |
| December 2007 |
October 11th |
October 18th |
October 22nd |
|
January 2008 |
November 14th |
November 18th |
November 22nd |
|
February 2008 |
December 9th |
December 16th |
December 20th |
MECHANICAL SPECIFICATIONS
| |
STANDARD UNIT |
BLEED UNIT |
| Ad Size |
Width
|
Height |
Width
|
Height |
|
Full Page |
7" |
9
1/2" |
8 1/4" |
10
3/4" |
|
Spread |
|
---- |
16 1/2" |
10 3/4" |
|
2/3 Page |
4 5/8" |
9 3/4" |
|
---- |
|
1/2 Horizontal |
| | | |