AIRTRAN GO MAGAZINE FOR
IPAD, IPHONE & IPOD TOUCH
The AirTran
Go app offers readers a truly interactive experience that brings
the full, unedited print version to life with videos, interactive
ads, buying links and more – all the tools readers need to enhance
their active lifestyles. Complement your print ad by adding a video
or customized URL in GO’s new iPad, iPhone and iPod touch
application. Videos come alive on the screen, making your company’s
static print ad interactive and more engaging. Each edition allows
your message to stand out in this immersive new interactive
advertising environment. Advertisements will consist of your print
ad plus up to two hotspot layers, which give you the ability to add
on dynamic features, including:
LIN KS:
Provide a customized URL for your print ad and we will add the link
directing readers to your company’s site. This is
the perfect opportunity to inform readers of new products,
promotions or special offers. If your print ad already includes a
web address, the link will be highlighted on the page for the user
to touch and click through to your site.
HD OR NON-HD VIDEO:
Maximum length 3 minutes. No limit on number of video advertisers
per issue.
ARTWORK SUPPLY METHOD
We advise that artwork is generated only in the following design
programs; Photoshop, Illustrator, Quark Xpress and Acrobat in CMYK.
We cannot accept responsibility for any unwanted results from
artwork originally generated in any other programs, especially
programs such as Microsoft Word and Powerpoint. We do not accept
CorelDRAW or Freehand Files.
All non-vector artwork should be supplied at a minimum of 300dpi.
Any artwork supplied lower than 300dpi will print blurred. EPS and
Illustrator files should have their final output set to 2540. PDFs
should be set as follows: overall resolution of 2540, individual
line art resolution of 1200dpi and individual bitmap resolution of
300dpi. An Out of Hand alternative to Acrobat Distiller’s Press
settings is available on request; this is set exactly as required to
achieve best possible results.
Please save all Photoshop files as either uncompressed TIF files or
Photoshop EPS files. All Photoshop files must be flattened prior to
saving.
Artwork should be saved in PDF, EPS, TIFF or JPEG format.
Alternatively a Mac generated open application file can be supplied
using one of the following applications (and previous versions).
Please remember to include all fonts and images required.
CDs will not be returned unless specifically requested. All artwork
must be supplied with a color proof. We cannot accept responsibility
for any printing errors if no proof is supplied.
MEDIA LABELING REQUIREMENTS
Issue
Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact
Person, File Name/Number.
ELECTRONIC DELIVERY
Ads can be supplied by email, FTP, ISDN or CDROM.
For full electronic delivery instructions and file uploading
interface see:
ftp.ny.esubstance.com
Username: airtranad
Password: tulle25piny
RE-SUPPLYING ART WORK
We aim to check and prepare all artwork as soon as it is received.
If you need to amend your artwork and re-supply it, you must phone
the office to arrange this. We cannot accept any responsibility if
incorrect versions are printed when multiple versions have been
supplied and no phoned instructions have been given.
ONLINE BANN ERS (AIRTRAN .COM/GO)
Dimensions & Positioning
Top:
468 x 60 pixels
Side
Banner: 300 x 250 pixels
Type/Format:
Static (JPEG) or Flash (SWF)
Banner
should follow the standard web resolution of 72dpi and have a file
size less that 20Kb (50Kb for flash)
Flash banner must have link programmed into the banner
Please provide URL when submitting banner
Banner
creative due 15 days prior to the 1st of the advertising month
