|
|
|
Latitudes
is the official in-flight magazine of American Eagle. Established in
1984, American Eagle is the largest regional airline.
Together with American Airlines, American Eagle makes
up over two-thirds of the airline traffic in the Caribbean. American
Eagle also serves cities across the U.S., Canada and Mexico. On
American Eagle’s daily departures, passengers are provided with a
complimentary copy of Latitudes.
This colorful publication, conveniently placed in the
seat-back pockets, features award-winning stories and photographs on the
myriad cities served by American Eagle, from the tropical beauty of the
Caribbean to the metropolitan allure of North America.
Additionally, Latitudes
is
distributed in American Airlines’ Admiral Clubs throughout North
America, the Caribbean, México and Panamá. There are
102,000 copies published bi-monthly reaching over 40 million passengers
annually of which the median age is 43 and 73% are traveling for
business.
Please visit us at
www.eaglelatitudes.com where we also offer
online advertising opportunities.
Bimonthly Passenger Load (from San
Juan and Miami Hubs)
|
Miami: |
1,896,000 |
|
The Caribbean: |
2,007,000 |
|
|
|
EDITORIAL CALENDAR 2010
|
|
|
|
|
Jan/Feb: Design Issue |
Design Cities: New York, Chicago, Palm Springs
Top Beaches of the Caribbean
Anguilla
What’s Brewing? Oregon’s Beers
Mardi Gras, New Orleans
Fly & Hike Grand Canyon |
|
March/April: The Traveler’s Issue |
Florida’s Emerald Coast
Trinidad & Tobago
Dominican Republic
Washington, D.C.
Caribbean-Inspired Cocktails
Louisiana Purchase Gardens Zoo
Bahamas Billfish Tournaments |
|
May/June: Canada issue |
Toronto
Montreal
Vancouver
Ottawa Chef
Famous Canadians
Scotia Festival of Music |
|
July/Aug: Mexico Issue |
Fishing in Los Cabos
Mexico’s Top All-Inclusive Resorts
Hot Springs in Aguascalientes
Houston’s Mexican Artists
Celebrated Cancun Cuisine
Mountain Biking in Mexico City |
|
Sept/Oct: Breast Cancer Issue
|
Cancer Breakthroughs
Komen Foundation Celebrity
Top Spas in the Caribbean
Seattle Pike Place Market
Taste of Charleston
St. Thomas |
|
Nov/Dec: The Ultimate Issue |
Duty-Free Shopping
Affordable Villas in the Caribbean
Barbados
Brooklyn
Sweet Spots across the U.S.
Miami Art Fairs
Top Golf Destinations/Islands
Boston |
|
ADVERTISING RATES
Clients: Login to your account or contact MNI for current rates.
Agents: Please Login to your account.
|
| CLOSING
DATES |
|
|
| |
|
|
| ISSUE |
SPACE
CLOSE |
ARTWORK
CLOSE |
| March -
April |
January 1st |
January 8th |
| May - June |
March 1st |
March 8th |
| July -
August |
May 1st |
May 8th |
|
September-October |
July 1st |
July 8th |
|
November-December |
September
1st |
September
8th |
| January-February |
November 1st |
November
8th |
| MECHANICAL SPECIFICATIONS |
| |
|
|
| Ad Size |
Width |
Height |
| Full Page
(Bleed) |
8 5/8" |
11 1/8" |
| Full Page (Trim) |
8 3/8" |
10 7/8" |
| 1/2 Page Horizontal |
7 1/4" |
4
3/4" |
| 1/2 Page
Vertical |
3
1/2" |
9 7/8" |
| 1/3 Page Vertical |
2
1/4" |
9 7/8" |
| 1/3 Page Square |
4
3/4" |
4
3/4" |
| 1/6 Page Vertical |
2
1/4" |
4
3/4" |
| 1/6 Page Horizontal |
4
3/4" |
2
1/4" |
INSERTS
Special
rates apply for preprinted inserts, insert cards, gatefolds, and
special units. Availability and prices will be provided upon
request. Inserts count toward frequency.
Ad Material Requirements:
Electronic files are to be sent in Macintosh format only.
Accepted programs include QuarkExpress 6.5, Adobe
Photoshop, Adobe Illustrator & Adobe InDesign. Include all
postscripts and screen fonts. Include all images in EPS, JPEG or TIFF
formats in high resolution (at least 300 DPI at 100%) in CMYK. If files
are not provided as CMYK, we will be forced to convert the color and we
cannot guarantee an exact match of color on press. PDF/X-1a files are
preferred.
A color proof must accompany ad for all formats, otherwise, HCP/Aboard
Publishing will not accept liability for files that do not print correctly.
Live material not intended to bleed must be kept at least 3/8"
from all sides to allow for trim.
Double page spreads: Perfect alignment of type or design
across gutter of two facing pages is not guaranteed. Live
matter in facing page subject cannot be closer than 1/8" to
gutter.
*If a high quality, color proof/Matchprint such as Kodak Approvals
or Epson (or similar analog proofs with a color-control bar) is not
provided, then we cannot guaranteee color.
Please note that all proofs, must be made according to
SWOP standards. Proofs that do not meet these criteria cannot be
used for color matching.
|
|
|
|
